When it comes to combining sun, style, and sizzle, Jamaica has always been a top contender. This year, the island nation turned up the heat, serving as a stunning backdrop for the 2025 Sports Illustrated Swimsuit Issue. The collaboration between the Jamaica Tourist Board and SI Swimsuit brought together world-class athletes and pop culture icons to capture the island’s vibrant culture and breathtaking landscapes.
Island Vibes and Iconic Moments
The 2025 edition features a diverse lineup of models, including Alix Earle, Nazanin Mandi, Nicole Williams English, Denise Bidot, Parris Goebel, Rayna Vallandingham, and Christen Goff, all photographed by Yu Tsai in various Jamaican locales . From the lush rainforests to the serene beaches, Jamaica’s natural beauty provided the perfect canvas for these stunning photo shoots.(Sports Illustrated Swimsuit, Sports Illustrated Swimsuit)
A Cultural Celebration
Beyond the picturesque scenery, the shoots embraced Jamaica’s rich cultural heritage. Alix Earle’s feature, for instance, showcased her in a crocheted bronze bikini, accessorized with cowry shells and gold body chains, reflecting the island’s vibrant aesthetic . The models’ experiences were further enriched by the island’s warm hospitality, delicious cuisine, and rhythmic music, making the shoots as memorable as the images themselves .(Sports Illustrated Swimsuit, Page Six)
A Destination Worth Exploring
The choice of Jamaica as a shoot location not only elevated the 2025 Swimsuit Issue but also highlighted the island as a premier travel destination. With its unique blend of natural beauty and cultural richness, Jamaica offers an experience that’s both relaxing and invigorating. Whether you’re seeking adventure or tranquility, the island promises an unforgettable escape.(Jamaica Observer)
So, if you’re looking for inspiration for your next getaway—or just want to bask in the beauty of Jamaica from afar—the 2025 Sports Illustrated Swimsuit Issue is a must-see. It’s a testament to how the island’s charm can captivate and inspire, one stunning photograph at a time.(Jamaica Observer)
